Rack Cards: Creative Marketing and Design Tips
The Many Ways That You Can Use Rack Cards• Product awareness
Add an image with an attractive headline, and you will have people learning about your product. You can add a short description with features and benefits and a call to action if you want.
• Event Programs
Not only businesses capitalize on the use of rack cards. Because of its effectiveness, even those who organize events or programs use it to announce something.• Services OfferedDoctors, dentists, salon owners, or any person who offers different kinds of services use rack cards by detailing each of the services with a short explanation.• MenuRestaurants with a shortlist of the menu also use rack cards. The big ones use it to promote the latest or the slow-moving items on their menu.
• Added Service
Some businesses use rack cards to add extra mileage to their business by printing down some of their simple tips or guide with their contact information along with it.
• Calendar
To ensure their brand and contact information stays in front of customers, they print a calendar for their customers to use on their desk.
• Reference
If your product or service is about food, give out rack cards with a measurement conversion chart or list of ingredients substitute. Whatever it is, do not forget your contact information.
• Maps
Rack cards are perfect for travel agencies and hotels. They print maps of other places that they promote so that their guest will carry them home and bring them anywhere they go.


Rack Card Design Tips According to Purpose Rack Cards for Movies and Theaters
People in the business of entertainment use rack cards to promote their upcoming film or show. What they do is they print glimpses of scenes that will stir emotions to the onlooker with the title in bold text. Some of them even contain testimonials or positive reviews to entice an audience to watch it.
Rack Cards for Parties
Businesses that offer party venues use rack cards to promote brand awareness. Aside from other services that they offer, they tickle the reader's emotion by designing the rack card with pictures that will excite their feelings, bringing the fun.
Rack Cards for Beauty Salon and Spa
This kind of business wants to bring beauty and a feeling of tranquility to whoever looks at their rack cards by its name. And because beauty salon and spa caters mostly to women, pictures of women feeling relaxed and good about herself can easily invite an onlooker to spend her time at the salon. Content includes services offered, contact information, opening hours, and a famous specialist's name if they have one.
Rack Cards for Wedding
Not only one business capitalizes on wedding occasions. Photographers, caterers, party venues, wedding planners, and even travel agencies use rack cards to promote their service. And again, pictures of the loving couple and memorable stuff that symbolizes two people's union is a great way to attract the couple to get their service.
Rack Cards for Charities
The key to making rack cards appealing to onlookers is to put pictures of people in dire need but smiling as they pose together with a group of caretakers or missionaries at work. Then, add some text that stirs the emotion and makes the reader feel like they can make a difference.
Rack Cards for Food Industry
Some experts believe that colors such as red and yellow make people feel hungry. Green makes them feel that they are eating something fresh and healthy. So if you are in the food industry, it will be a good idea to use these colors then add pictures of new foods or beverages. Some restaurants use rack cards to promote their food items with a contact number for delivery.
Rack Cards for Travel Industry
Aside from services and pictures of exciting places to visit, one thing that can make a prospective client pick up a rack card is a map of the area they would want to see. There you can highlight the business establishments you are working with.


Things to Remember when designing your rack card.


Rack Card Design Tips: 
1. Do not limit yourself with colors and pictures. 
What I mean is limit the texts and maximize the space with photographs. The key is to make someone passing by the look and pick up your rack card first. Then once they have it in their hand, that's when they begin to read.
2. Make the headlines as bold as possible. 
Rack cards are usually placed among other print materials. So you want to make sure that your rack card stands out to make people want to pick it up. Use a simple but snappy headline in bold color and simple font.
3. Features, benefits, services, product descriptions. 
Those are information that you want to put on your rack card. The rule is: you have to choose the words that you will use very carefully. You have limited space and limited time for your target customer to read. So make the message short but clear, direct, concise, and compelling.
4. Know your audience. 
The photograph that you'll put on the rack card should speak to your target customer. It should stir their emotion to make them want to pick it up and buy what you are selling. An example is a rack card for a wedding. A picture of a loving couple in wedding clothes, holding hands, and walking by the sunset will undoubtedly attract couples planning to get married.
5. Consider the environment. 
You have to check where you intend to put the rack cards. It cannot blend in the background, or nobody notices it. You have to remember that you only have a few seconds to catch the attention of passers. Choose colors that that are in contrast with the background.
6. Add value.
An excellent way for someone to notice and pick up your rack card is by adding something that people can use. Besides awareness, you can also put a coupon, a referral, loyalty, points, or reward card at the bottom of your rack card to double its purpose. Be sure to track them to help you determine which of them works best.
7. Proofread.
Simple as that Digital marketing tools cannot replace the effectiveness of rack cards. It is a timeless method of conveying your message to the market. If anything, you can use it to bridge the connection between printed marketing and online presence.